Play-Doh A Better World Trend Guide

It was super exciting to work on Play-Doh’s first trend guide. The brief was simple - create a fun and colourful guide for pre-schoolers, which serves to educate ideas around sustainability and caring for the planet. 

The creative style was given a DIY, illustrative feel and storytelling centred around taking action on sustainability, climate change and fostering a connection with the natural world. This tied in well with PD’s non-plastic products – and we considered everything from messaging to product inspiration, from a sustainable and ethical mindset.