My Little Pony Retro Lapis Lazuli Trend Guide

Retro is the original Pony generation and one of nostalgia, targeted at an older demographic. This trend guide, based around the Lapis Lazuli precious stone and all things celestial, was aimed at females aged from 25 to 40. Our brief was to create a spiritual, zen-styled guide, moving away from being overtly space or galaxy themed, and focussed on sell-in to stores, like Urban Outfitters

We were inspired by the healing properties of the Lapis stone, its energy of deep calm and its strong connection to cosmic wisdom, which encourages alignment with a universal quality of truth and integrity. All of these concepts were reflected throughout the guide.